The client wants a professional website that will reflect their image and profile in the marketplace and is value for money.
Many clients believe that they can do it themselves, after all, loads of templates with excellent presentations exist on the internet either free or can purchase for a few pounds.
They know what they want on the website, both with images and text content.
But does not know or take into consideration the time required to build a perfect site, and the in-house effort may be better employed by generating revenue by pursuing business opportunities.
The most cost-effective way is to contract a website designer to build the site, this will have the benefit of developing a website more quickly and presenting a professional-looking site, that will of course have incorporated all the necessary bells and whistles.
The vital background issues of Image and Search Engine Optimisation, the speed for the site to load, compatibility and Responsive to various screen sizes, links throughout the site and Email and Hosting set up are all taken care of by the professional website designer.
Content The site will contain Content Management with Posts or Blogs, offers or information on developments made by the client, can link (feed) simultaneously with Social Media, Facebook, Twitter and others, broadcasting announcements and raising the profile of the company.
The Customer/Client may consider the price saving by building in-house, though must realise that while they may be able to do most of this themselves, the cost and timescale to cover all the options is an unknown quantity.
It is necessary to provide a quality website, and the designer must provide a realistic price and timescale, enabling delivery of the site that satisfies all the objectives.
Maximise your exposure
With Website and Social Media Platforms synchronised.
Website and Social Media should complement each other in the overall marketing strategy.
When posts are simultaneously published on the website and social media, in a proactive way.
Social media marketing
Social Media is good at headline coverage with short articles, broadcasted to a wider audience, taking the topic and company name to a potentially huge market.
With articles being published on social media on a frequent basis the latest news item will be moved down the list by new posts, reducing the effectiveness of the post. Social Media linked to the website directs more traffic to the website.
When the post is generated via the website, it will be kept on the website which can be viewed by at a later date when visiting the site, a great resource that can be seen over time.
With your website displaying your storefront covering your full range of products and services, more views generated equals more opportunities.
So by publishing the post/blog on the website and having it linked to social media results in raising awareness of all your products or services.