7 seconds is all you get!
The challenge on website design starts right at the introduction to the site.
What does the viewer see first…will it grab their attention, has it loaded quickly, I read you recently had 7 seconds maximum.
The challenge is to develop a website, having all the content (images and text) that when the user hits the key, all you have 7 seconds, any longer and their gone.
So what must your site do within those 7 seconds, the layout is vitally important and content must be optimised not to delay the upload.
For desktop, showing immediately on the screen, that is above the fold, or the content initially to view before you have to scroll down, must reflect the content allow the viewer to appreciate what’s on offer.
For phone/tablet similarly, initial content must be responsive to the smaller screen size, though should still meet the pressures for rapid loading.
Though the factor for mobile signal speed can influence greatly the response time, so a lightweight intro content on the “grab their attention” is essential.
The initial content must have the name of the site, maybe picture + logo showing corporate heading and a menu tab, what you do also an easily reachable contact page…for email or phone contact.
What does the viewer see first…
will if grab their attention?
retain their interest?
will it all happen fast enough?
In 7 seconds!!