What does the customer want?
Obviously the customer will want a truly professional website design that will reflect their image and represent their profile in the marketplace and is good value for money.
The customer may believe that they can do it themselves, after all loads of templates with good presentations exist on the internet either free or can be bought for a few pounds.
They will know what they want on the website, both with images and text content.
The customer does not know or take into consideration the time required to build a truly good site and the in-house effort may have been better spent in generating revenue, by pursuing business opportunities.
The most cost effective way is to contract a website designer to build the site, this will have the benefit of developing a website more quickly and presenting a professional looking site, that will of course have incorporated all the necessary bells and whistles.
The important background issues of Image and Search Engine Optimisation, the speed for the site to load, compatibility and Responsive to various screen sizes, links throughout the site and Email and Hosting set up are all taken care of by the professional website designer.
Content The site will contain Content Management with Posts or Blogs, offers or information on developments made by the client, can link (feed) simultaneously with Social Media, Facebook, Twitter and others, broadcasting announcements and raising the profile of the company.
The Customer/Client may consider the price saving by building in-house, though must realise that whilst they may be able to do most of this themselves, the cost and timescale to cover all the options is an unknown quantity.
It is necessary to provide a quality website, and the designer must provided a realistic price and timescale, enabling delivery of the website that satisfies all the objectives.
To discuss this further please contact me